Anyone who has ever tried VR knows how fully and how immediately your brain is tricked into believing it’s somewhere else.

VR relies on immersion, but not quite the same type of immersion as you’re used to. VR is at its best when it transports the user to a non-physical world.

Virtual reality is another medium to tell a story, and it’s well on its way to becoming the most immersive medium we’ve ever created.

The Oculus Quest is a game changer: it is the best standalone VR headset on the market today, and it might just be the device that brings VR to the masses.

As per IBM’s definition, a digital twin is a virtual representation of the elements and dynamics of how an ‘Internet of Things’ device operates.

Some main reasons why retailers have been struggling: firstly, real estate has become significantly more expensive and rent for shops has gone up.