Could AR help you to boost sales?
One of the biggest challenges facing manufacturers and retailers is effective marketing. Helping a customer to be able to visualise a product in their home and in their hands is the key to success and AR can achieve this in a powerful way. By overlaying objects onto reality AR allows customers to make informed decisions about their products and enjoy richer in-store experiences.
Online retail sales will soon reach 10% of all retail spending. This is a huge milestone and there is even more room for growth – one of the reasons that growth is stunted is some customers prefer to feel the product in their hands to get a better idea of whether it is right for them. Augmented Reality can empower shoppers to shop online and still see exactly how their chosen product will appear within their home or on their body.
The Pareto Principle dictates that 80% of a store’s profits will come from 20% of its products. This means that shelf space is at a premium and one of the biggest challenges facing brick and mortar stores is finding out how to balance and distribute shelf space.
AR can help traditional stores to compete with online stores by offering rich in-store experiences where shoppers will be able to see a practically infinite range of products.
Augmented Reality can also be used to create innovative and unforgettable experiences for shoppers. Unique in-store advertisements and AR experiences have opened up a new world of possibility in terms of the marketing and advertising of products.